The primary application of the rotation360º backpack is any activity that requires a significant amount of walking and immediate access to your photographic equipment. In addition, the rotation360º helps when you are:

1. Walking longer distances.
2. Needing the support of a backpack with aharness system, as compared to a shoulder bag or sling bag.
3. Keeping both hands free by having the SLRsupported by the shoulder straps.
4. Needing to access your gear immediately.
5. Carrying other items, like clothing, food, atripod, etc.
6. Changing from walking or running mode toshooting mode as fast as possible.
7. Keeping your gear secure without having to take off your backpack and expose your photo gear while traveling.